7 Tips for Writing Observation Guides for Effective User ResearchDuring customer development for a new product or service (or an existing one looking for a little lift), the number one priority is to develop empathy for your end-users through user research. Whether you're asking for their money or their time (perhaps even more valuable), in their mind, there has to be big value and little risk. But how do you learn what they value, what they consider risky, what they consider their biggest challenges? It begins with listening and observing.
5 Push-Backs to Push-Backs on Conducting Qualitative User ResearchImproving the customer experience is generally accepted as a must-have practice these days; however, many businesses still do not conduct qualitative user research! At least not in a structured, methodical way that is tied to reporting to show a return on design investment. If leadership is pushing back on spending budget for UX research, read on for ideas on how to push back.