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7 Tips for Writing Observation Guides for Effective User Research

On February 19, 2014 By Chris Pallé
During customer development for a new product or service (or an existing one looking for a little lift), the number one priority is to develop empathy for your end-users through user research. Whether you're asking for their money or their time (perhaps even more valuable), in their mind, there has to be big value and little risk. But how do you learn what they value, what they consider risky, what they consider their biggest challenges? It begins with listening and observing.
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  • 7 Tips for Writing Observation Guides for Effective User ResearchDuring customer development for a new product or service (or an existing one looking for a little lift), the number one priority is to develop empathy for your end-users through user research. Whether you're asking for their money or their time (perhaps even more valuable), in their mind, there has to be big value and little risk. But how do you learn what they value, what they consider risky, what they consider their biggest challenges? It begins with listening and observing.
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